Photo of wedding rings intertwinedThis thought crossed my mind as I plan my upcoming 2015 workshop, Creating a Memorable Brand.

How long did it take you to plan your wedding? Did you hire a professional wedding planner? Did you use the same level of detail you used to plan your wedding to develop your small business' brand? If not…why not?

Compare the time and dollars you spent on your wedding to the dollar amount you spent on your brand. Oh, got scared, did you! Do you think it's odd that most weddings cost more than what most are willing to pay to develop the foundation of their small business? Especially considering most small business owners expect to support their family over the years?

 

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