Friday the 13th Marketing Myths & Misconceptions

Feb16

Friday 13th GraphicIn honor of Friday the 13th, here are the Top Thirteen Marketing Myths & Misconceptions

1. Great products or services sell themselves – Careful with this one. This is the type of thinking that results in small business failure. Without the correct marketing strategy and execution, your target will have no idea your product exists. Thus, no chance for them to purchase your product or service.

2. Everyone needs my product or service – Perhaps, but again, maybe not. Often small business owners or start-ups do not realize that "everyone" does not need or want your product or service, especially if the product is marketed and priced incorrectly. 

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Own Your Assets

Oct31

Facebook-founder-Mark-Zuckerberg

This is, in part, a continuance from my previous post, The Top 5 Things That Make You Look Like An Amateur. I erred in my writings when I forgot to include this as the NUMBER ONE thing business owners do that make them look like an amateur. 

"I DON'T NEED A WEBSITE. I'M USING FACEBOOK."

I've heard this a number of times throughout the last several years, and it makes me cringe as much as the others. 

 

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