April 2012

Branding, Bacon & Your Business!

Branding, emotional connections, passion, storytelling 27

I must confess. Bacon truly is my first love. I love bacon so much that my boyfriend gave me the gift of Zingerman’s monthly bacon club for Christmas. I’ve been enjoying a new package of bacon delivered to my doorstep every month since, and I’m rather sad to say I only have one month left. Each month the bacon arrives along with an explanation of the type of bacon I’ve received, the curing process and the story behind it. I thought that was kind of ridiculous, a story about bacon…seriously??? I mean, who cares about the story.

Madonna, Michael Jackson & Lady Gaga: Talent or Branding?

Madonna, Lady Gaga, Michael Jackson all understood the importance of branding to the success of their product. They know talent isn’t enough. Madonna’s self-titled debut album was released in 1983. Do you remember it? You might better recognize the top songs, Holiday, Lucky Star, Everybody and Burning up, which set the standard for dance-pop and launching Madonna as a ‘disco diva’. Michael Jackson we all knew as the cute little kid of the Jackson 5, but like Madonna the mid-80s is where his brand really began to develop. Both artists took advantage of the emerging MTV channel to really develop […]

My Apologies…bad blogger!

My apologies to those of you on mobile platforms, because when you click on the blog of choice below you will not see the Digg Digg Sharing Buttons. Evidently they do not have a mobile version. That explains why when I’m on my iPad and iPhone I can’t see those buttons on your blogs. I’m always bothered when I can’t share a blog post when on my iPad or iPhone, so I know the feeling. I want to give the “Mean Shorty” look every time that happens to me. Please, if it’s not too much of a pain, feel free […]

What Ozzie Guillen can teach you about Branding!

Branding, Social Media 4

The Power of One…just one comment, can cause such harm to a brand. Whether that brand is one’s personal brand, an organization’s brand, a city’s brand The Power of One in a community can have such a huge impact with their words…positive or negative. Currently under fire is the Florida Marlin’s manager, Ozzie Guillen, for his comment regarding Fidel Castro. Ozzie with 27 years in the MLB both as a player, and now as a manager has developed a personal brand of being a hot head with no filter. Race, sexual orientation or dissing a White House invite after the […]