January, 2015 | No Moss Brands

January 2015

My Love Affair with Yellow Happy Face Balloons!

HAPPINESS IS… I got my first one about three years ago. My boyfriend brought a couple home from the drug store one day. Silly. Fun. Happy. Those same balloons slowly deflated like balloons do…getting lower and lower, and closer to the ground. In the middle of the night, we heard what sounded like a freight train. It took a little while to get oriented to where that sound was coming from only to realize it was coming down the hallway to the bedroom. My boyfriend and I didn’t say one word to each other or move a muscle. And then […]

The Year of the Elephant

Branding, emotional connections 0

Can we all agree the primary branding goal for any business is to achieve brand awareness, and be remembered until the time comes for your customer to buy? In order for that to happen, your brand must stand out in the mind of your customers. Catch their attention. Be memorable. Not forgettable. Not regrettable. Sounds simple, right? Unfortunately, your customers are pelted with anywhere from 3,000 to 20,000 messages every day, every hour and every minute. And that’s just from advertisers. Add in news headlines, social media, etc. Let’s not forget about all the daily communications we experience at work […]