Why Your Small Business NEEDS Branding!


NMB_why_branding_blog_360x381To me this seems like such a ridiculous question, but clearly I’m biased since I am a branding expert. While this seems like a no brainer to me, it’s not quite as cut and dry as I think. I hear from small business owners all the time that they can’t afford to hire a professional. In my opinion, small business owners need a strong brand in which to compete in the market place. 

I truly believe that regardless of your business size branding should be top on your list to spend money on. Why? Because most small businesses do not have large marketing budgets they can’t win the “frequency” war of advertising. As a matter of fact, most small business owners do not spend a dime on advertising, and just as many do not spend near as much as they should on their marketing. So, if you’re not spending any dollars attracting your customer, exactly how do you think your customers will find you?

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Friday the 13th Marketing Myths & Misconceptions


Friday 13th GraphicIn honor of Friday the 13th, here are the Top Thirteen Marketing Myths & Misconceptions

1. Great products or services sell themselves – Careful with this one. This is the type of thinking that results in small business failure. Without the correct marketing strategy and execution, your target will have no idea your product exists. Thus, no chance for them to purchase your product or service.

2. Everyone needs my product or service – Perhaps, but again, maybe not. Often small business owners or start-ups do not realize that "everyone" does not need or want your product or service, especially if the product is marketed and priced incorrectly. 

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