February, 2015 | No Moss Brands

February 2015

Why Your Small Business NEEDS Branding!

To me this seems like such a ridiculous question, but clearly I’m biased since I am a branding expert. While this seems like a no brainer to me, it’s not quite as cut and dry as I think. I hear from small business owners all the time that they can’t afford to hire a professional. In my opinion, small business owners need a strong brand in which to compete in the market place. I truly believe that regardless of your business size branding should be top on your list to spend money on. Why? Because most small businesses do not have large […]

Friday the 13th Marketing Myths & Misconceptions

Branding, marketing, Social Media, strategy, websites 0

In honor of Friday the 13th, here are the Top Thirteen Marketing Myths & Misconceptions 1. Great products or services sell themselves – Careful with this one. This is the type of thinking that results in small business failure. Without the correct marketing strategy and execution, your target will have no idea your product exists. Thus, no chance for them to purchase your product or service. 2. Everyone needs my product or service – Perhaps, but again, maybe not. Often small business owners or start-ups do not realize that “everyone” does not need or want your product or service, especially […]