The Pope’s Brand Quandary

Today Pope Francis visited the United States starting off with a visit to the White House. Even if you do not follow a particular religion or are not Catholic, you must recognize this is a big event, as it’s been seven years since a Pope has come to our country. This blog post is not a conversation about religion, and/or whether you should or should not practice a faith to be a good person. Instead this is a blog post about the brand of the Catholic church and the leader of the brand, Pope Francis…a brand quandary!