TV Advertising

Friday the 13th Marketing Myths & Misconceptions

Branding, marketing, Social Media, strategy, websites 0

In honor of Friday the 13th, here are the Top Thirteen Marketing Myths & Misconceptions 1. Great products or services sell themselves – Careful with this one. This is the type of thinking that results in small business failure. Without the correct marketing strategy and execution, your target will have no idea your product exists. Thus, no chance for them to purchase your product or service. 2. Everyone needs my product or service – Perhaps, but again, maybe not. Often small business owners or start-ups do not realize that “everyone” does not need or want your product or service, especially […]

The Year of the Elephant

Branding, emotional connections 0

Can we all agree the primary branding goal for any business is to achieve brand awareness, and be remembered until the time comes for your customer to buy? In order for that to happen, your brand must stand out in the mind of your customers. Catch their attention. Be memorable. Not forgettable. Not regrettable. Sounds simple, right? Unfortunately, your customers are pelted with anywhere from 3,000 to 20,000 messages every day, every hour and every minute. And that’s just from advertisers. Add in news headlines, social media, etc. Let’s not forget about all the daily communications we experience at work […]

Why Your Small Business is Not About You

effective leadership, marketing, strategy 0

As a branding and marketing expert I’ve had the opportunity to work with large corporations, small businesses, as well as start-ups, and there’s one thing owners, C-suites and directors all have in common. They forget something very, very important to their success. They become a tad bit narcissistic. Or as some would say “start to believe their own press clippings”!

Rebranding: Ugly Duckling to Swan

Branding, emotional connections, passion, storytelling 2

Everyone has probably read the childhood book, The Ugly Duckling, and remembers the transformation of the maligned duckling into a beautiful swan. This post is a true story about the transformation of a company through a name change and rebranding over the 10 year period I served as the Creative Director. Ugly Duckling Company History The company, Ugly Duckling Car Sales, first got it’s name early on as a rental car company in the Tucson and Phoenix areas. The name was originally Ugly Duckling Rental Cars and reflected a second rate level of affordable rental cars, as well as the […]