Friday the 13th Marketing Myths & Misconceptions


Friday 13th GraphicIn honor of Friday the 13th, here are the Top Thirteen Marketing Myths & Misconceptions

1. Great products or services sell themselves – Careful with this one. This is the type of thinking that results in small business failure. Without the correct marketing strategy and execution, your target will have no idea your product exists. Thus, no chance for them to purchase your product or service.

2. Everyone needs my product or service – Perhaps, but again, maybe not. Often small business owners or start-ups do not realize that "everyone" does not need or want your product or service, especially if the product is marketed and priced incorrectly. 

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The Year of the Elephant


Green Elephant GraphicCan we all agree the primary branding goal for any business is to achieve brand awareness, and be remembered until the time comes for your customer to buy? In order for that to happen, your brand must stand out in the mind of your customers. Catch their attention. Be memorable. Not forgettable. Not regrettable. 

Sounds simple, right? Unfortunately, your customers are pelted with anywhere from 3,000 to 20,000 messages every day, every hour and every minute. And that's just from advertisers. Add in news headlines, social media, etc. Let's not forget about all the daily communications we experience at work or home. Our brains get tired from being over stimulated, and in my opinion, lazy or bored. Things that once caught our attention are no longer novel or worth our attention. It's an uphill battle for brands to pull our attention away from the messages we choose to receive and process. 

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