How The Hunger Games might be better than your brand!

May28
The Hunger Games Medallion

Image courtesy of Photobucket

Disclaimer: No worries if you haven’t seen the movie. I don’t give away the story or outcome in this post!

I saw the movie The Hunger Games last week. I had not read the books, and was only vaguely aware of the storyline due to the promotions on talk shows. I must say, the premise of the story didn’t seem appealing to me, so this movie was not on my “must see” list. As a matter of fact, I saw this movie completely by default, because it fit into my schedule. So, suffice it to say I wasn’t expecting that I’d enjoy the movie as much as I did.

I’m hard pressed to remember a movie that impacted me the way The Hunger Games did!

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What Ozzie Guillen can teach you about Branding!

Apr10

No Moss Brands Danger PhotoThe Power of One…just one comment, can cause such harm to a brand. Whether that brand is one’s personal brand, an organization’s brand, a city’s brand The Power of One in a community can have such a huge impact with their words…positive or negative.

Currently under fire is the Florida Marlin’s manager, Ozzie Guillen, for his comment regarding Fidel Castro. Ozzie with 27  years in the MLB both as a player, and now as a manager has developed a personal brand of being a hot head with no filter. Race, sexual orientation or dissing a White House invite after the White Sox World Series win, Ozzie plays no favorites. And now he’s offended the Miami Cuban-American community with his proclamation of “I love and respect Fidel Castro”. Sure he included another statement that clarified his meaning, but the harm was already done.

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