May, 2012 | No Moss Brands

May 2012

How The Hunger Games might be better than your brand!

Branding, emotional connections, passion, storytelling 16

Image courtesy of Photobucket Disclaimer: No worries if you haven’t seen the movie. I don’t give away the story or outcome in this post! I saw the movie The Hunger Games last week. I had not read the books, and was only vaguely aware of the storyline due to the promotions on talk shows. I must say, the premise of the story didn’t seem appealing to me, so this movie was not on my “must see” list. As a matter of fact, I saw this movie completely by default, because it fit into my schedule. So, suffice it to […]

Inside the head of a Creative!

Enter at your own risk. Only read this post if you want to be confused even more by what goes on inside the head of a creative or innovator. This is about all creative professions: fine artists, commercial artists, innovators, paid or unpaid. Doesn’t matter the generation or era; what goes on in the head of a creative is perplexing even to us. Most creatives don’t even know what makes them tick (or create). Many are compelled by reasons unknown. Some are driven to create at the exclusion of everything else. Creative people are just wired differently. Or as I’ve heard […]