Branding is a funny thing. Those who are not branders automatically start thinking about the visual representation of the company, like logos, typography, and color palette. It shouldn’t be a surprise to any professional that those are not really your brand, but symbols of your brand. Instead, your brand is a memory device. One that sticks in our brains and makes for easier recall. Once you recognize on the shelves when scrolling on social or during a time of need. But truly, your brand is so much more than your logo. It’s the experience your customers have when exposed […]
Today Pope Francis visited the United States starting off with a visit to the White House. Even if you do not follow a particular religion or are not Catholic, you must recognize this is a big event, as it’s been seven years since a Pope has come to our country. This blog post is not a conversation about religion, and/or whether you should or should not practice a faith to be a good person. Instead this is a blog post about the brand of the Catholic church and the leader of the brand, Pope Francis…a brand quandary!
The toughest thing about being a creative is the high expectations. This includes the client expectations (even though they have no ideas or vision), as well as my own expectations on what is being created. In my world, concepting for branding, as well as the creation of the visuals to the copy writing, can evoke gigantic feelings of “lacking”.
To me this seems like such a ridiculous question, but clearly I’m biased since I am a branding expert. While this seems like a no brainer to me, it’s not quite as cut and dry as I think. I hear from small business owners all the time that they can’t afford to hire a professional. In my opinion, small business owners need a strong brand in which to compete in the market place. I truly believe that regardless of your business size branding should be top on your list to spend money on. Why? Because most small businesses do not have large […]