Social Media

Friday the 13th Marketing Myths & Misconceptions

Branding, marketing, Social Media, strategy, websites 0

In honor of Friday the 13th, here are the Top Thirteen Marketing Myths & Misconceptions 1. Great products or services sell themselves – Careful with this one. This is the type of thinking that results in small business failure. Without the correct marketing strategy and execution, your target will have no idea your product exists. Thus, no chance for them to purchase your product or service. 2. Everyone needs my product or service – Perhaps, but again, maybe not. Often small business owners or start-ups do not realize that “everyone” does not need or want your product or service, especially […]

Own Your Assets

marketing, Social Media, strategy, websites 0

This is, in part, a continuance from my previous post, . I erred in my writings when I forgot to include this as the NUMBER ONE thing business owners do that make them look like an amateur. “I DON’T NEED A WEBSITE. I’M USING FACEBOOK.” I’ve heard this a number of times throughout the last several years, and it makes me cringe as much as the others.

How The Hunger Games might be better than your brand!

Branding, emotional connections, passion, storytelling 16

Image courtesy of Photobucket Disclaimer: No worries if you haven’t seen the movie. I don’t give away the story or outcome in this post! I saw the movie The Hunger Games last week. I had not read the books, and was only vaguely aware of the storyline due to the promotions on talk shows. I must say, the premise of the story didn’t seem appealing to me, so this movie was not on my “must see” list. As a matter of fact, I saw this movie completely by default, because it fit into my schedule. So, suffice it to […]

What Ozzie Guillen can teach you about Branding!

Branding, Social Media 7

The Power of One…just one comment, can cause such harm to a brand. Whether that brand is one’s personal brand, an organization’s brand, a city’s brand The Power of One in a community can have such a huge impact with their words…positive or negative. Currently under fire is the Florida Marlin’s manager, Ozzie Guillen, for his comment regarding Fidel Castro. Ozzie with 27 years in the MLB both as a player, and now as a manager has developed a personal brand of being a hot head with no filter. Race, sexual orientation or dissing a White House invite after the […]