Today Pope Francis visited the United States starting off with a visit to the White House. Even if you do not follow a particular religion or are not Catholic, you must recognize this is a big event, as it’s been seven years since a Pope has come to our country. This blog post is not a conversation about religion, and/or whether you should or should not practice a faith to be a good person. Instead this is a blog post about the brand of the Catholic church and the leader of the brand, Pope Francis…a brand quandary!
The toughest thing about being a creative is the high expectations. This includes the client expectations (even though they have no ideas or vision), as well as my own expectations on what is being created. In my world, concepting for branding, as well as the creation of the visuals to the copy writing, can evoke gigantic feelings of “lacking”.
This post is Part II. Read Part I. With Infusionsoft headquartered here in Chandler, Arizona, I am familar with their big conference, ICON. I have never had the opportunity to attend, but this year was offered a complimentary pass by a friend, April Goudy, who works for Infusionsoft. I didn’t give the event much more thought until the day it arrived on my calendar the day after the PBJ Mentoring Monday event.
I started off the week with incredible anticipation, and it didn’t disappoint. I was headed to the Phoenix Business Journal Mentoring Monday event that morning. I layed in bed watching the world wake up. From the sun slowing rising to the sound of the birds chirping away, and finally to the seven cats a stirring (no that’s not a typo).