September 2014

Finding Nemo

I heard this again today, and it ruffled my feathers, like it has many times before. People say, "I have a website" that’s enough! A Website is NOT a Marketing Strategy! Having a website really means nothing in today's world. YOU MUST HAVE A WEBSITE. It's non-negotiable. But, that's not a strategy. That's not a […]

Why I am a Marketing Hypocrite

marketing, strategy 3

PRACTICE WHAT YOU PREACH I didn't start my business with the intent to be a marketing hypocrite, but as I reflect on the last two years of my business I realized I might have an issue. The issue isn't that I didn't HAVE a marketing strategy and plan. I had and executed a plan quite […]