September, 2014 | No Moss Brands

September 2014

Finding Nemo

I heard this again today, and it ruffled my feathers, like it has many times before. People say, “I have a website” that’s enough! A Website is NOT a Marketing Strategy! Having a website really means nothing in today’s world. YOU MUST HAVE A WEBSITE. It’s non-negotiable. But, that’s not a strategy. That’s not a plan. That’s not where you stop. Today, having a website is like a business card was in the 90”s. But, unlike business cards, a website meets and greets a higher volume of your prospects and has an opportunity to sell you like no other.

Why I am a Marketing Hypocrite

marketing, strategy 3

PRACTICE WHAT YOU PREACHI didn’t start my business with the intent to be a marketing hypocrite, but as I reflect on the last two years of my business I realized I might have an issue. The issue isn’t that I didn’t HAVE a marketing strategy and plan. I had and executed a plan quite well for the first 12-18 months. As I got clients and business, like most business owners, I got busy. And, somewhere along the line I stopped following my own strategy entirely. This is not uncommon in small or large business.