Branding is a funny thing!
Branding is a funny thing. Those who are not branders automatically start thinking about the visual representation of the company, like logos, typography, and color palette. It shouldn’t be a surprise to any professional that those are not really your brand, but symbols of your brand. Instead, your brand is a memory device. One that sticks in our brains and makes for easier recall. Once you recognize on the shelves when scrolling on social or during a time of need. But truly, your brand is so much more than your logo. It’s the experience your customers have when exposed […]
