Employee

The Pope’s Brand Quandary

Today Pope Francis visited the United States starting off with a visit to the White House. Even if you do not follow a particular religion or are not Catholic, you must recognize this is a big event, as it’s been seven years since a Pope has come to our country. This blog post is not a conversation about religion, and/or whether you should or should not practice a faith to be a good person. Instead this is a blog post about the brand of the Catholic church and the leader of the brand, Pope Francis…a brand quandary!

My Love Affair with Yellow Happy Face Balloons!

Branding, passion 0

HAPPINESS IS… I got my first one about three years ago. My boyfriend brought a couple home from the drug store one day. Silly. Fun. Happy. Those same balloons slowly deflated like balloons do…getting lower and lower, and closer to the ground. In the middle of the night, we heard what sounded like a freight train. It took a little while to get oriented to where that sound was coming from only to realize it was coming down the hallway to the bedroom. My boyfriend and I didn’t say one word to each other or move a muscle. And then […]

The Year of the Elephant

Branding, emotional connections 0

Can we all agree the primary branding goal for any business is to achieve brand awareness, and be remembered until the time comes for your customer to buy? In order for that to happen, your brand must stand out in the mind of your customers. Catch their attention. Be memorable. Not forgettable. Not regrettable. Sounds simple, right? Unfortunately, your customers are pelted with anywhere from 3,000 to 20,000 messages every day, every hour and every minute. And that’s just from advertisers. Add in news headlines, social media, etc. Let’s not forget about all the daily communications we experience at work […]

Sports & Business: The Importance of Coaching – Part 2

Branding, business leadership, Business values, effective leadership, sports 0

As I mentioned in the first post of the series, , I have played sports my entire life, and during all of those years my coaches have ranged from superb to good to okay to really bad. I suppose much of my early years coaches were a reflection of the 70’s, the very beginning of Title IX. As a Title IX beneficiary I had the “same” opportunities as the boys to play sports in school. But, that’s where the comparison of equality stopped. Mostly from elementary school to my sophomore year of high school girls sports were coached by those […]