In honor of Friday the 13th, here are the Top Thirteen Marketing Myths & Misconceptions 1. Great products or services sell themselves – Careful with this one. This is the type of thinking that results in small business failure. Without the correct marketing strategy and execution, your target will have no idea your product exists. […]
This is, in part, a continuance from my previous post, The Top 5 Things That Make You Look Like An Amateur. I erred in my writings when I forgot to include this as the NUMBER ONE thing business owners do that make them look like an amateur. "I DON'T NEED A WEBSITE. I'M USING FACEBOOK." […]
I heard this again today, and it ruffled my feathers, like it has many times before. People say, "I have a website" that’s enough! A Website is NOT a Marketing Strategy! Having a website really means nothing in today's world. YOU MUST HAVE A WEBSITE. It's non-negotiable. But, that's not a strategy. That's not a […]