In honor of Friday the 13th, here are the Top Thirteen Marketing Myths & Misconceptions 1. Great products or services sell themselves – Careful with this one. This is the type of thinking that results in small business failure. Without the correct marketing strategy and execution, your target will have no idea your product exists. Thus, no chance for them to purchase your product or service. 2. Everyone needs my product or service – Perhaps, but again, maybe not. Often small business owners or start-ups do not realize that “everyone” does not need or want your product or service, especially […]
This is, in part, a continuance from my previous post, The Top 5 Things That Make You Look Like An Amateur. I erred in my writings when I forgot to include this as the NUMBER ONE thing business owners do that make them look like an amateur. “I DON’T NEED A WEBSITE. I’M USING FACEBOOK.” I’ve heard this a number of times throughout the last several years, and it makes me cringe as much as the others.
I heard this again today, and it ruffled my feathers, like it has many times before. People say, “I have a website” that’s enough! A Website is NOT a Marketing Strategy! Having a website really means nothing in today’s world. YOU MUST HAVE A WEBSITE. It’s non-negotiable. But, that’s not a strategy. That’s not a plan. That’s not where you stop. Today, having a website is like a business card was in the 90”s. But, unlike business cards, a website meets and greets a higher volume of your prospects and has an opportunity to sell you like no other.