This post is Part II. Read Part I. With Infusionsoft headquartered here in Chandler, Arizona, I am familar with their big conference, ICON. I have never had the opportunity to attend, but this year was offered a complimentary pass by a friend, April Goudy, who works for Infusionsoft. I didn’t give the event much more thought until the day it arrived on my calendar the day after the PBJ Mentoring Monday event.
I started off the week with incredible anticipation, and it didn’t disappoint. I was headed to the Phoenix Business Journal Mentoring Monday event that morning. I layed in bed watching the world wake up. From the sun slowing rising to the sound of the birds chirping away, and finally to the seven cats a stirring (no that’s not a typo).
To me this seems like such a ridiculous question, but clearly I’m biased since I am a branding expert. While this seems like a no brainer to me, it’s not quite as cut and dry as I think. I hear from small business owners all the time that they can’t afford to hire a professional. In my opinion, small business owners need a strong brand in which to compete in the market place. I truly believe that regardless of your business size branding should be top on your list to spend money on. Why? Because most small businesses do not have large […]
In honor of Friday the 13th, here are the Top Thirteen Marketing Myths & Misconceptions 1. Great products or services sell themselves – Careful with this one. This is the type of thinking that results in small business failure. Without the correct marketing strategy and execution, your target will have no idea your product exists. Thus, no chance for them to purchase your product or service. 2. Everyone needs my product or service – Perhaps, but again, maybe not. Often small business owners or start-ups do not realize that “everyone” does not need or want your product or service, especially […]