This is, in part, a continuance from my previous post, The Top 5 Things That Make You Look Like An Amateur. I erred in my writings when I forgot to include this as the NUMBER ONE thing business owners do that make them look like an amateur. “I DON’T NEED A WEBSITE. I’M USING FACEBOOK.” I’ve heard this a number of times throughout the last several years, and it makes me cringe as much as the others.
As a small business owner, we often make mistakes that are a dead give-away that we are novices playing in the big-boy world. This isn’t a women or man thing, the list of the Top Five Things is true regardless of gender. You know why? Because “not knowing”, better known as “ignorance” blinds us to the truth, and gives small business owners a bad name! So, read this list of five items, and do a personal review of your marketing, print materials, website, social media platforms, etc. How many of these mistakes have you made?
I heard myself say this a minute ago (in my head), “I’m not ready”! This was regarding eWomen radio, and whether I should apply to have my own show. It got me thinking…exactly why do I think I’m not ready. Here’s the dialogue that followed. INTERNAL CONVERSATION WITH MYSELF That’s a bunch of crap. I’ve been speaking before large conferences, small conferences, workshops, CEC classes, etc., since I was 29. (Some of you have heard me refer to that part of my professional life…I spent 18 years in the fitness industry.)
As a follow-up to my previous post, I thought it might make sense to dissect the logo, and why it’s worth the investment to pay a professional to help you craft a logo for your business. This post will focus purely on color, font and graphical elements, but there are so many other aspects that play a part in the creation of a logo for your business to best represent your brand promise.