This is, in part, a continuance from my previous post, The Top 5 Things That Make You Look Like An Amateur. I erred in my writings when I forgot to include this as the NUMBER ONE thing business owners do that make them look like an amateur.
I've heard this a number of times throughout the last several years, and it makes me cringe as much as the others.
As a small business owner, we often make mistakes that are a dead give-away that we are novices playing in the big-boy world. This isn’t a women or man thing, the list of the Top Five Things is true regardless of gender. You know why? Because “not knowing”, better known as “ignorance” blinds us to the truth, and gives small business owners a bad name! So, read this list of five items, and do a personal review of your marketing, print materials, website, social media platforms, etc. How many of these mistakes have you made?
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