The Year of the Elephant


Green Elephant GraphicCan we all agree the primary branding goal for any business is to achieve brand awareness, and be remembered until the time comes for your customer to buy? In order for that to happen, your brand must stand out in the mind of your customers. Catch their attention. Be memorable. Not forgettable. Not regrettable. 

Sounds simple, right? Unfortunately, your customers are pelted with anywhere from 3,000 to 20,000 messages every day, every hour and every minute. And that's just from advertisers. Add in news headlines, social media, etc. Let's not forget about all the daily communications we experience at work or home. Our brains get tired from being over stimulated, and in my opinion, lazy or bored. Things that once caught our attention are no longer novel or worth our attention. It's an uphill battle for brands to pull our attention away from the messages we choose to receive and process. 

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Be a more effective business leader with storytelling!


Leaders Guide to Storytelling Book Cover

We remember our lives through stories!

Almost all of us have gown up with stories as part of our lives through books read to us, books we’ve read, academics, as well as movies, plays, entertainment and even religion. Stories give us the opportunity to learn, feel, empathize or live through the lives of others. Our own stories of our lives do the same thing.

We remember our lives through stories; first day of school, high school graduation, getting married or divorced, birth of your first child and on. Those stories are not just what we remember, but can include all five senses. Sometimes entering a building and an odor can take you all the way back to a time where you associate that smell. Your whole body feels it…some say, maybe it’s de ja vu, but it’s possible your brain is remembering a piece of your life story. The same can be said for what you feel, like the warm summer sun on your face with a slight breeze.

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