Branding

The Power of One…just one comment, can cause such harm to a brand. Whether that brand is one’s personal brand, an organization’s brand, a city’s brand The Power of One in a community can have such a huge impact with their words…positive or negative. Currently under fire is the Florida Marlin’s manager, Ozzie Guillen, for his comment regarding Fidel Castro. Ozzie with 27  years in the MLB both as a player, and now as a manager has developed a personal brand of being a hot head with no filter. Race, sexual orientation or dissing a White House invite after the […]