The Year of the Elephant


Green Elephant GraphicCan we all agree the primary branding goal for any business is to achieve brand awareness, and be remembered until the time comes for your customer to buy? In order for that to happen, your brand must stand out in the mind of your customers. Catch their attention. Be memorable. Not forgettable. Not regrettable. 

Sounds simple, right? Unfortunately, your customers are pelted with anywhere from 3,000 to 20,000 messages every day, every hour and every minute. And that's just from advertisers. Add in news headlines, social media, etc. Let's not forget about all the daily communications we experience at work or home. Our brains get tired from being over stimulated, and in my opinion, lazy or bored. Things that once caught our attention are no longer novel or worth our attention. It's an uphill battle for brands to pull our attention away from the messages we choose to receive and process. 

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Sports & Business: The Importance of Coaching – Part 2


KarenLoomis hurdles 1978As I mentioned in the first post of the series, Sports & Business: Know the Rules of the Game, I have played sports my entire life, and during all of those years my coaches have ranged from superb to good to okay to really bad. I suppose much of my early years coaches were a reflection of the 70's, the very beginning of Title IX.

As a Title IX beneficiary I had the "same" opportunities as the boys to play sports in school. But, that's where the comparison of equality stopped. Mostly from elementary school to my sophomore year of high school girls sports were coached by those who volunteered or were volunteered. These coaches had nothing that qualified them to be a coach of anything, much less coaching girls…a trial in its self. I had two great high school coaches back in those days who were qualified, not just on the X's & O's, but on how to really motivate, make you believe in yourself and the training regime set in front of you. Coaches who do not motivate you to do the training or conditioning have lost before the game has even begun, and  this is true even in business where the stakes are higher.

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