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Why I am a Marketing Hypocrite

PRACTICE WHAT YOU PREACHI didn’t start my business with the intent to be a marketing hypocrite, but as I reflect on the last two years of my business I realized I might have an issue. The issue isn’t that I didn’t HAVE a marketing strategy and plan. I had and executed a plan quite well for the first 12-18 months. As I got clients and business, like most business owners, I got busy. And, somewhere along the line I stopped following my own strategy entirely. This is not uncommon in small or large business.

Women Leading Men: A Man’s Perspective

business leadership, Business values, effective leadership 0

I am so honored to have my friend and mentor John Boggs as my first ever guest blogger. I met him at a networking event a year ago, and have been fortunate enough to get together with him on a couple more occasions since. I so respect not only his impressive background, but his unique perspective and way of looking at business leadership and strategy. John is a retired Marine Officer, former Vice President of a major Washington, D.C. non-profit, and partner in both a government contracting company, and an international business development company, Fortitude Consulting. He has a distinguished […]

No Moss Brands Pistachio Ice Cream Photo

Strike the word LIKE from from business decisions!

Okay, maybe this post will sound LIKE a rant, but it’s only because since I started my own business at the beginning of the year I’m starting to see a trend. A trend of using the word LIKE to describe or make business decisions. I work with small start-up businesses to large businesses and have discovered that small business owners or those just starting out with very little true experience tend to make decisions using LIKE!

Sports & Business: The Importance of Coaching – Part 2

Branding, business leadership, Business values, effective leadership, sports 0

As I mentioned in the first post of the series, , I have played sports my entire life, and during all of those years my coaches have ranged from superb to good to okay to really bad. I suppose much of my early years coaches were a reflection of the 70’s, the very beginning of Title IX. As a Title IX beneficiary I had the “same” opportunities as the boys to play sports in school. But, that’s where the comparison of equality stopped. Mostly from elementary school to my sophomore year of high school girls sports were coached by those […]