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Leaders Guide to Storytelling Book Cover

Be a more effective business leader with storytelling!

business leadership, Business values, effective leadership, emotional connections, leadership, passion, storytelling 0

We remember our lives through stories! Almost all of us have gown up with stories as part of our lives through books read to us, books we’ve read, academics, as well as movies, plays, entertainment and even religion. Stories give us the opportunity to learn, feel, empathize or live through the lives of others. Our own stories of our lives do the same thing. We remember our lives through stories; first day of school, high school graduation, getting married or divorced, birth of your first child and on. Those stories are not just what we remember, but can include all […]

Rebranding: Ugly Duckling to Swan

Branding, emotional connections, passion, storytelling 2

Everyone has probably read the childhood book, The Ugly Duckling, and remembers the transformation of the maligned duckling into a beautiful swan. This post is a true story about the transformation of a company through a name change and rebranding over the 10 year period I served as the Creative Director. Ugly Duckling Company History The company, Ugly Duckling Car Sales, first got it’s name early on as a rental car company in the Tucson and Phoenix areas. The name was originally Ugly Duckling Rental Cars and reflected a second rate level of affordable rental cars, as well as the […]