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Things that SHOULD cost $5…and those that shouldn’t!

Yep, every good blog always starts off with a solid rant, and I’m not about to walk away from this one. What you need to understand is this rant has been building, simmering and slowly working it’s way to the surface. And, it all began one ordinary day in my favorite place to be, my office, when I saw it on Facebook. I couldn’t believe this company was actually advertising this absolute atrocity! I could feel the shiver rolling up my back, cat-like, as I really wanted to (never mind). What I can’t decide is whether I should let the […]

Rebranding: Ugly Duckling to Swan

Branding, emotional connections, passion, storytelling 2

Everyone has probably read the childhood book, The Ugly Duckling, and remembers the transformation of the maligned duckling into a beautiful swan. This post is a true story about the transformation of a company through a name change and rebranding over the 10 year period I served as the Creative Director. Ugly Duckling Company History The company, Ugly Duckling Car Sales, first got it’s name early on as a rental car company in the Tucson and Phoenix areas. The name was originally Ugly Duckling Rental Cars and reflected a second rate level of affordable rental cars, as well as the […]