To me this seems like such a ridiculous question, but clearly I’m biased since I am a branding expert. While this seems like a no brainer to me, it’s not quite as cut and dry as I think. I hear from small business owners all the time that they can’t afford to hire a professional. In my opinion, small business owners need a strong brand in which to compete in the market place.
I truly believe that regardless of your business size branding should be top on your list to spend money on. Why? Because most small businesses do not have large marketing budgets they can’t win the “frequency” war of advertising. As a matter of fact, most small business owners do not spend a dime on advertising, and just as many do not spend near as much as they should on their marketing. So, if you’re not spending any dollars attracting your customer, exactly how do you think your customers will find you?