Branding

Sports & Business: The Importance of Coaching – Part 2

Branding, business leadership, Business values, effective leadership, sports 0

As I mentioned in the first post of the series, Sports & Business: Know the Rules of the Game, I have played sports my entire life, and during all of those years my coaches have ranged from superb to good to okay to really bad. I suppose much of my early years coaches were a reflection of the 70’s, the very beginning of Title IX. As a Title IX beneficiary I had the “same” opportunities as the boys to play sports in school. But, that’s where the comparison of equality stopped. Mostly from elementary school to my sophomore year of […]

Rebranding: Ugly Duckling to Swan

Branding, emotional connections, passion, storytelling 2

Everyone has probably read the childhood book, The Ugly Duckling, and remembers the transformation of the maligned duckling into a beautiful swan. This post is a true story about the transformation of a company through a name change and rebranding over the 10 year period I served as the Creative Director. Ugly Duckling Company History The company, Ugly Duckling Car Sales, first got it’s name early on as a rental car company in the Tucson and Phoenix areas. The name was originally Ugly Duckling Rental Cars and reflected a second rate level of affordable rental cars, as well as the […]

How The Hunger Games might be better than your brand!

Branding, emotional connections, passion, storytelling 16

Image courtesy of Photobucket Disclaimer: No worries if you haven’t seen the movie. I don’t give away the story or outcome in this post! I saw the movie The Hunger Games last week. I had not read the books, and was only vaguely aware of the storyline due to the promotions on talk shows. I must say, the premise of the story didn’t seem appealing to me, so this movie was not on my “must see” list. As a matter of fact, I saw this movie completely by default, because it fit into my schedule. So, suffice it to […]

Branding, Bacon & Your Business!

Branding, emotional connections, passion, storytelling 81

I must confess. Bacon truly is my first love. I love bacon so much that my boyfriend gave me the gift of Zingerman’s monthly bacon club for Christmas. I’ve been enjoying a new package of bacon delivered to my doorstep every month since, and I’m rather sad to say I only have one month left. Each month the bacon arrives along with an explanation of the type of bacon I’ve received, the curing process and the story behind it. I thought that was kind of ridiculous, a story about bacon…seriously??? I mean, who cares about the story.